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The Real Understanding of PR – and How Virgin Trumps Again
I speak to business owners and entrepreneurs who want PR (Public Relations) for their business and see it as a function, an entity, something that is a bolt on. Understanding of PR varies and there’s...
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My first pitch to a journalist – and why I cried
I’m not going to pretend – the first time I tried to pitch a story to a journalist it was horrible. I sat looking at the phone for what felt like forever before I summoned up the guts to actually...
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How to stalk a journalist
One of the common issues that comes up time and again, when I speak to people, is how to find the right media contacts. Actually, finding the right media contacts isn’t that difficult. Where it...
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How to get journalists bashing at your door
Feeling frustrated because you want more media coverage, to build your credibility, reputation and profile, to generate leads and sales but you’re struggling to get more eyeballs on your business with...
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How to pitch journalists – this is the hack you need
Worried about pitching journalists because you don’t know what you’re doing? Or, are you caught in that vicious cycle – you keep pitching journalists and bloggers but you’re not getting any response?...
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